Video marketing remains best performing digital content type on all social platforms, and 96% of marketers say video is an important part of their marketing strategy. 90% of marketers say video has helped them increase leads (Source: Wyzowl, 2023). According to The Social Shepherd, 2023, globally, people are watching around 84 minutes worth of videos every single day, and 75% of people watch short-form video content on their mobile (Source: Inside Intelligence, 2023). By 2023, online video is expected to account for 82.5% of all web traffic, remaining the most popular type of content over the internet (Source: Demand Sage). If you want your business to succeed on social media, you must consider implementing video content in your communication strategy as an important part of inbound marketing. Fresh video content is essential to your brand awareness campaign and sales.
73% of users said they prefer watching short-form videos when they want to learn about a product or service. 88% of respondents claim that seeing a brand’s video influenced them to purchase a good or service. 78% of consumers claim that seeing a video influenced them to buy or download a piece of software or program. (Source: Demand Sage).
By including videos in your content mix, you boost your visibility. YouTube is the world’s second biggest search engine, and videos also show up in search results.
If you feel a lack of time to create your own video content, or lack of knowledge about where to begin, please do not hesitate to contact us. We are professional videographers and video producers, and we are also social media content creators and managers.
“The Door” – Free Electrons Exhibit at the Elliott Museum, Stuart, Florida – Infomercial.